Cloze announced Cloze Forge at the 1000WATT Signal conference on Tuesday. It’s a new platform allowing real estate brokerages to build and deploy fully branded digital tools without needing an internal development team.

Cloze says Forge enables firms to “vibe-code” custom apps through its Forge Studio tool, powered by Cloze’s unified brokerage data layer, including listings, MLS data, transactions, client records and communication history.

“Every brokerage has two unique differentiators: their client relationships and their brand,” said Dan Foody, co-founder and CEO of Cloze. “Cloze already helps brokerages protect and profit from those relationships. We built Forge to do the same thing for the brand — so that every client interaction, from the first open house to the closing table, happens inside an experience the brokerage owns. With Forge, creating a branded digital experience is no longer a technology project; it’s a business decision.”

Custom apps are designed to be secure, scalable and deeply integrated into a brokerage’s workflow from day one, leaders added. Forge uses a zero-trust security model with granular permissions so users and apps only access authorized data.

It also supports single sign-on across apps and scales from small events to brokerage-wide deployment without additional engineering work, according to Cloze.

The first application built on Forge is a branded Open House check-in tool with QR codes, kiosk mode and offline functionality. Visitor data flows directly into Cloze’s CRM and automation systems for follow-up and marketing.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.