Owning the first click: How digital brand ownership shapes visibility and lead generation
The home search now starts online, but many real estate and housing professionals still do not fully own their own digital presence. Instead, they often rely only on brokerage-provided pages or third-party portals to represent their business online. While relying on these pages alone may seem easy a
DRB Group and Sumitomo Forestry mark a 10-year arc of growth
“Top-five-ranked U.S. homebuilding companies don’t happen overnight. Except when they do. These two lines almost wrote themselves in early 2024 when Sekisui House skyrocketed into the top tier of U.S. homebuilding with its $4.9 billion acquisition of MDC Holdings. Sumitomo Forestry’s announced $4.5
Kevelyn Guzman on leadership, growth and navigating change
As part of HousingWire’s Editor’s Choice awards spotlight series, we’re spotlighting past Women of Influence honorees whose careers, leadership and insights continue to influence the industry. This series offers a closer look at the experiences and decisions that have shaped their paths. In this fea
AI-powered data remaps builders’ landbuying art and science
Not long ago, artificial intelligence was considered a headline-grabbing, yet futuristic and perhaps unreliable concept. Now, companies, including homebuilders, are increasingly leveraging AI in their day-to-day decision-making. Oliver Alexander, Founder & CEO at Prophetic, an AI-driven platform th